Challenge

Astanor Ventures is a multi-stage impact fund, with a focus on investing across Europe and the US. For its first fund launch of $325 million, Astanor tasked Burlington with leading the multimarket announcement and positioning the fund as top of mind for impact-focused entrepreneurs.

Action

Burlington crafted a compelling and newsworthy media narrative drawing on Astanor’s focus on food and agriculture technology as holding the keys to solving the climate crisis. As well, by creating localised story angles across six key markets, the team was able to create maximum press relevance and impact.

Result

We achieved coverage in the most influential business and tech publications across the target markets including CNBC, Bloomberg, TechCrunch, L’Agefi, Les Echos, La Tribune, Handelsblatt, De Standaard, Breakit, SwedenStartups.com, Forbes, Reuters, Sifted, Business Insider and The Telegraph. A follow-on campaign amplified the investments Astanor Ventures is making across the world and the impact it is having on funding a new kind of environmentally-focused founder.