Challenge

Burlington was tasked with raising the profile of Cambridge Quantum, a quantum computing software specialist focused on software development, cybersecurity, machine learning and chemistry. The focus of the activities was to build the reputation of Cambridge Quantum’s leadership team, specialisms and research amongst key business and tech reporters. Burlington also led all UK and European communications for the company’s merger with Honeywell Quantum Solutions and re-launch under the combined brand name, Quantinuum.

Action

The team got to work publicising Cambridge Quantum’s research breakthroughs through a series of news announcements as well as securing thoughtful profile-raising opportunities for the company’s CEO.

Result

Throughout the year-long campaign, Burlington secured 125 pieces of coverage across leading national, international and trade publications including BBC, Sky News, Forbes and Fortune.