To manage leaked information regarding a significant funding round for fintech firm Checkout.com and to control the narrative in order to make sure the announcement of the round wasn’t jeopardised or weakened by the leak.
Whilst working on a release schedule for bootstrapped startup Checkout.com’s first – and what turned out to be a record-breaking – funding round, a reporter at an international title was leaked information about the round from an unknown source. With little experience of working with journalists, Checkout.com asked us to manage and contain the leak, while developing contingency plans should the story emerge early.
By leveraging years of trust with this journalist, we negotiated an embargo time designed to satisfy the needs of everyone involved. This gave us time to pre-brief top-tier reporters and set up interviews with the founder which generated not only a media splash in regards to the funding announcement, but also in ongoing coverage – via in-depth profiles of the founder and the company.