Challenge

Creandum has long been a pioneer in frontier tech. As an early investor in Spotify, Creandum has an eye for spotting companies which are pushing the boundaries of what’s possible with technology. The firm has always taken a low-key approach to PR but wanted to mark its 20th anniversary with media and with the ecosystem.

Action

Burlington proposed a European data report that would both look back at the last two decades of European tech, while also looking forward to predict where the ecosystem would evolve. Burlington worked closely with Creandum and data partner Dealroom to create a report exploring through data how the next wave of tech would profoundly change society.

Result

The data report describing how frontier tech is shaping our collective future, was extremely well received by media top-tier media with broadcast interviews secured on Bloomberg TV and CNBC and coverage in publications including Forbes, TechCrunch, Reuters, Bloomberg, Dagens Industri, Handelsblatt, Deutsche Startups, Affärs Världen, and The Next Web. The report also led to a profile of Johan Brenner in Sifted.