Having launched in the midst of the first Covid lockdown in the UK, in which online delivery services were gaining significant traction and the market was being flooded with newcomers, the meal kit firm, Dishpatch needed to distinguish itself from the pack. At the same time, the increasing nature of funding news meant that the campaign needed to cut through the noise and stand out.
By positioning Dishpatch as the “antithesis of Deliveroo” we were able ensure its unique proposition – finish-at-home meals and menus curated by some of the most prestigious and well-renowned chefs in the country. Not only did this USP shine through, it enabled Dishpatch to compete against established firms that already had extensive share of voice.
Using its £10m Seed funding round announcement as a news hook, we secured top-tier coverage in national, trade and tech media.