Challenge

As pan-European growth investors, Highland Europe needs to be well known both to investors backing companies at an earlier stage, as well as to entrepreneurs looking for growth stage funding. We work closely with Highland Europe to make sure it is known across European markets, particularly amongst tier 1 business and tech titles covering investment and technology. Fundraising is a key moment for the fund to raise brand awareness and Highland Europe looks for top tier coverage that also creates a halo effect for the companies in which it has invested.

Action

Burlington worked with the Highland Europe leadership team to establish the firm’s distinctive brand narrative and messaging. In a crowded VC market, we worked with the firm to develop strong messaging around the firm’s European ambitions and supported it with key facts and figures demonstrating Highland Europe’s success and the opportunity that remains for European funds to put in a greater share of investment at growth stage and later.

Result

Through a targeted media campaign, we secured interviews with reporters at key global business publications including Bloomberg, the Financial Times, TechCrunch and VentureBeat. The resulting coverage helped emphasise Highland Europe as a committed investor with a strong track record of success across a range of verticals.