Challenge

While in stealth mode, Berlin-based femtech startup Inne had raised and wanted to announce its €8m Series A funding round from Blossom Capital. Few VC firms generate more buzz than Blossom Capital and the companies it backs attract a lot of media interest. However, mindful of the fact that the product would not be available for several months, the founder wanted to announce the fund while avoiding raising consumer expectations.

Action

Instead of opting for a blanket pitching strategy, we created bespoke releases and pitches for key journalists to tell the story of Inne in a way that suited the company’s journey, as well as its immediate and future plans.

Result

We secured quality coverage in a handpicked selection of key tech and VC titles; enough to pave the way for the next fundraise but not in a way that compromised the company’s growth. It was such a success the Inne team partnered with us for their following fundraise announcement.