Challenge

We were asked to launch Kiko Ventures’ $450 million fund, establishing it as a separate entity to IP Group, the FTSE 250 investment group from which it is funded. The fund launch needed to connect Kiko with a wide range of potential partners including founders, academics, co-investors and scientists working on the most innovative climate technology around the world.

Action

Working closely with the founding partners, we drafted a narrative that established Kiko’s pre-eminence in the climate tech world, based on the years of experience and scientific background of the founding partners. While the connection to IP Group helped win credibility, we developed messaging that reflected the long-term commitment of the founders, the evergreen and therefore unique nature of Kiko’s investment platform. To differentiate Kiko clearly from other climate tech investors, we emphasised the long-term and global nature of this fund through selected portfolio investments. Finally, we advised on a social media strategy that created a drumbeat of posts and updates from the founding partners, which has significantly increased the investment platform’s owned media followers.

Result

We secured top-tier coverage in the tech, business and VC publications including TechCrunch, Bloomberg, Reuters, Forbe, Sifted and Unquote. At the same time we arranged key introductions with reporters at Fortune and The Times, which will serve Kiko well over the next six months. High quality content provided by Burlington for their social media channels generated strong engagement and helped secure a significant increase in followers.