LocalGlobe

Developing LocalGlobe’s reputation as ecosystem champions with visionary ideas that turn out to have lasting resonance.

Challenge

LocalGlobe is one of the most active seed stage investors in the UK and has two very well known co-founders, Robin and Saul Klein. Our challenge was to raise the profile of the other partners in the firm, while developing LocalGlobe’s reputation as ecosystem champions with visionary ideas that turn out to have lasting resonance.

Action

We developed a series of in-depth thought leadership pieces, exploiting the particular specialisms of partners, that lended themselves naturally to events and speaking opportunities, working closely with partners and harnessing exclusive LocalGlobe data.

Result

More of LocalGlobe’s partners are achieving coverage in trade and business titles, helping to enhance the fund’s industry-leading credentials. LocalGlobe’s work in healthcare and diversity has been important in setting the tone of a fund that actively champions the ecosystem and is looked to for leadership by entrepreneurs and peers. A landmark Wired interview with Saul Klein showed how the fund’s new offices were a carefully planned and resourced strategy to help tackle social division and bring opportunity and employment to a once deprived area of London.