Challenge

ME + EM has built its way up from a D2C women’s fashion brand into one of the most exciting retailers in the UK. The company wanted to announce its new fundraising round to accelerate expansion and open its first stores in the US.

Action

We worked closely with ME + EM founder and her senior leadership team on brand positioning in both the UK and US to ensure a smooth announcement for a message with multiple audiences. This involved media training and preparing the spokespeople through a Q&A that focused on answering difficult questions.

Result

Burlington secured top-tier coverage for the direct-to-consumer retail brand in The Times, with follow-ups on broadcast, financial and fashion trade media.