OMERS Ventures Europe

To bring the venture capital arm of Canada’s largest pension fund to Europe

Challenge

To bring the venture capital arm of Canada’s largest pension fund to Europe, launch its €300m close,  and to establish brand awareness for an unknown company in an already crowded early-stage market. 

Action

To ensure the OMERS story wasn’t just ‘another fund launch’, we instead positioned OMERS as having strong ties to giant corporations and an extensive network across the globe. We leveraged the team’s deep knowledge as investors and entrepreneurs, and its commitment to improving the lives of 500,000 Canadian public service workers, whose capital they’re investing.

Result

By leveraging the fund’s USPs in a unique and innovative way, we increased brand awareness and ensured that the key messages were communicated across leading European business, tech and venture outlets. 

The announcement was extensively covered across global business media such as Bloomberg, Reuters, TechCrunch and Les Echos.