• City authorities award one to three year contract to Swedish e-scooter operator VOI as three operators win tender
  • Voi calls on other cities in Europe to adopt regulated approach to new mode of transport
  • Operators will pay from €21,600 a year made up of a fixed and variable charge to operate in city
  • Tender follows successful pilot earlier this year


Stockholm, 3 October 2019


Voi, Europe’s fastest-growing e-scooter operator, has been awarded a contract to provide e-scooters in Marseille, France’s second biggest city. Marseille has become the first major European city to complete a tender for e-scooter operations, awarding three operators a licence to operate the vehicles under strict controls that the city will enforce.


Eight companies applied to operate e-scooters in the port city in Southern France as part of a tender process that kicked off in May. Voi and the other operators – Bird of California and Germany’s Circ – will be able to put 2,000 e-scooters each into the city. Contracts will be renewed each year, for up to three years.


The criteria for selection on which Voi was chosen required the operator to have a:

  • Clear dialogue with the city authorities and e-scooter users, ensuring regular communication
  • Local team on the ground and a user-friendly app
  • Solutions to preserve public space
  • A pricing model that can withstand payments to the city


Fredrik Hjelm, co-founder and CEO of Voi Technology, said: “Marseille has rightly decided that e-scooter provision in the city should be closely regulated so that citizens can enjoy the benefits of this liberating new form of mobility, safely and responsibly. In becoming the first major city in Europe to select three operators for a fixed contract, Marseille is setting an example to other cities across Europe on how to integrate micro-mobility into existing transport operations.”


“If cities are serious about cutting pollution and congestion in our biggest cities and encouraging people out of cars, they should look closely at Marseille’s model. We urge transport ministers in the UK who are undertaking a review of the law around e-scooters, and Transport for London, to consider this approach. E-scooter users are now frequently seen on UK roads and pavements but until there is clarification on the law users are putting themselves and others at risk.”


The Swedish company, which has raised $83m in venture capital backing in a little over a year, already operates in Lyon, Bordeaux and Paris in France and will be in 40 European cities in total by the end of the week.


The Swedish e-scooter operator has been working closely with cities and public transport operators in Sweden, Italy, Germany, Denmark, Norway and Spain to set standards for e-scooter operators. Its initiatives include designated parking spaces and reduced speed zones in Stockholm, tie-ups with Hochbahn, the Hamburg transport system, cargo bike collection of e-scooters in Pesaro, Italy, and partnerships with the Swedish and Danish state rail operators.